- Be accountable to Contributors for every dollar raised and spent. Commit to spending money wisely and in a cost-effective manner.
- Be responsive to donor needs. Commit to conducting professional, flexible, tailored campaigns at the lowest system costs.
- Work collaboratively with all constituents in the community and other parts of the United Way system.
- Maintain the highest integrity.
- Be a leader in the community in addressing current and emerging needs. Commit to actively bringing together participants/stakeholders to help make the community more successful.
- Achieve impact. Raise funds for priority causes, lend assistance to make agencies more effective, and build on the capacity and assets of the community.
- Be inclusive. Focus on diversity by creating opportunities to empower all sectors of the community. Together, help define a shared vision and a work plan to achieve community
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